Content Marketing 101
How does content impact the whole company?
Content marketing is the idea of creating and producing high-quality content in the form of articles, blog posts, e-books, whitepapers, and more on topics and problems related to your target audience.
How do companies use content?
Content Marketing: Fast Facts
9 out of 10 marketers are investing in some form of content marketing
68% of people spend time reading about brands that interest them
Nurtured leads make 47% larger purchases than non-nurtured leads
On average, 33% of content marketers are challenged with a lack of knowledge and training
82% of consumers feel more positive about a company after reading custom content
Content Marketing Challenges
36% - Producing engaging content
21% - Producing enough content
20% - Budget to produce content
11% - Lack of C-suite buy-in
9% - Producing a variety of content